Background and Goals
requires a logo that:
• that will stand the test of time
• that presents Lavi Co. as professional, and modern through it’s form and structure
• maintains and communicates the upscale branding message of the firm
• Should not be traditional, however should express “establishment”
To meet the goals outlined for Lavi Co.’s new logo, we recommend an original logo design that will:
• utilize strong lines, minimal graphic elements, traditional typeface forms, and a neutral to masculine color scheme.